Basic Campaign Team Template

Here is a sample of a basic campaign team

Candidate

This is a potential elected representative.

Regional Agent / Election Agent

This person is responsible for final sign off on the campaign, they ensure the campaign runs according to the rules and laws set forth by the Electoral Commission. They are able to be an official proxy for the candidate in decision making, they can represent the candidate to local authorities, and are usually jointly liable/responsible for the conduct of the campaign. Normally they will set out what is and isn't acceptable, the tone, and limits for the campaign. They keep an eye on expenditure, GDPR, data protection, and potential campaign threats.

Policy

This person would keep tabs on national policy announcements, communicate back on any key topics, help form local policy stances, link up with other local representatives for the party and align the vision locally. They would also spend time communicating policy to party members and streamlining access to information.

Data

Member

Membership liaisons would keep the membership database up to date, ensure phone numbers and emails are available, ensuring regular communications going back and forth. They would make contact with the membership to understand skills and resources that the campaign and party could draw upon. Identifying future potential office bearers and helping them through the process.

Canvass

A canvassing leader would be responsible for ensuring that voter ID took place, that the walk lists and data capture sheets were printed, mapped, boarded and available for the canvassing team. They would also be responsible for entering the data into the data control system and then feeding back on new trends and analyses.

Intelligence

A data intelligence activist would look for trends in the member, supporter, and canvass data to seek out trends or activity that increased supporter, member or donator contributions. They would keep an eye on competitors to ensure we could leverage any weakness. Ideally they'd network out and look for best bets.

Resources

This person would identify and maintain a list of suppliers for materials a campaign may need, such as badges, signage, pens, posters and flyers. They would keep a list of known costings and previous spend on various items and lead times. They would open the accounts and keep up to date on the processes required to order quickly. Strong relationships can considerably save money.

Campaign Manager

This person sets the 'day to day' of the campaign, organising events, canvassing, meet ups and candidate visits. They are the driving force behind the campaign and make the decisions on what task gets done and when. It is regular that this person is also the election agent. Best practice would suggest a second person.

Finance

This person keeps a log of all campaign spend, fundraises, produces a budget, and looks for opportunities to economise a campaign. They are often the person who has to say no to large and whimsical ideas. They ensure accounts and suppliers are paid promptly.

Media

Social Media

This person keeps the Facebook, instagram, twitter and other social channels up to date with the latest information from the campaign. They respond to queries and feed into the team the topics that are working well or poorly.

Communications

This person reaches out to local newspapers and identifies key stories that we can be involved in. They update local media with important happenings in the campaign. They respond to any media queries and keep an eye out for competitor attacks on the campaign.